Wartner

Background

VCCP Health has launched a European wide campaign for Wartner, promoting their new pen which eliminates warts and verrucas up to three times faster than conventional liquids and gels.

The creative idea focuses on a key consumer insight namely that warts and verrucas are embarrassing and unsightly. It shows streetlights and lamps in people's homes bending to highlight them on hands and feet to symbolise how they can be stared at, ending with the claim 'Visible results within 7 days'.