Very

Background

Very.co.uk is the new online department store owned by Shop Direct Group. The festive launch campaign ran in time for Christmas 2009 and was fronted by brand ambassadors, Holly Willoughby and Fearne Cotton who had both designed collections for the brand. The Spring 2010 campaign was set in a magical fairy-tale themed world, and our latest campaign 'Step out of the Ordinary' launched last year.  The ad showed a series of scenes from different occasions in one woman's life - all made better by the fantastic outfits that a very.co.uk wardrobe provides.  The ad ran until November 2nd and was replaced by the Christmas 2010 advert - our second 'Step out of the Ordinary' ad!

Campaigns are fully integrated and the first two delivered results exceeding all targets. Very.co.uk also holds other exclusive collections such as Glam by Caprice, Peaches (Geldof) for PPQ and Jasmine Guinness as well as being stocked with a full range of homewares, furniture, electricals and more everyone will find something to indulge in. 

Very.co.uk is now also an official sponsor of X Factor!