Toffee Dodgers

Background

VCCP has launched the new TV campaign to promote Toffee Dodgers, the new flavour from the number one kids' biscuit, Jammie Dodgers. In the new campaign, the first for over four years, the cheeky spirit of the Dodgers brand is communicated via monkeys which personify each flavour. This execution introduces the Jammie and Toffee Monkeys with the new strap line 'Get Stuck In'!