Active Money

Background

Last year we launched a national integrated campaign for Standard Life to support the Active Money Life Plan, an enhanced and expanded retirement proposition which includes the new active money personal pension. Driven by extensive consumer insight, the campaign targeted a new younger audience who are reluctant to think about their 'future money' planning.  We created a campaign showing all the fantastical ways people think they will provide for their future - becoming a famous artist, raising your child as a pro-footballer.  They then suggested that these ideas may need a reality check and consumers are driven to getarealitycheck.co.uk where they can then see how their future money is faring up.

The campaign included sponsorship of the Dave TV Channel, outdoor, press, retail, online, social media activity and PR.