Prevalin

Background

VCCP Health has created a campaign to support the launch of Prevalin, a new hayfever brand from Omega Pharma, starting in the UK and Australia and then rolling out across all the key markets across Western Europe.

Prevalin works very differently to other products on the market, which are typically antihistamines and corticosteroids. It's a micro-gel spray for the nose that is able to defuse and clear pollen before the full blown allergic reaction can happen.

The TV commercial, uses a burning fuse on the back of a runner's head to symbolise the onset of symptoms and features the endline, 'Put Pollen out with Prevalin'. It will be supported by press advertising in certain European markets using the same visual idea.