O2 Sponsorship

Background

O2's 2010 sponsorship of the England Rugby team saw the brand creating a European first. Allowing viewers the chance to watch England vs Wales in Cinemas in 3D. Tickets went on sale at the end of January and the first live screening was on February 6th, screened at 40 Odeon and Cineworld cinemas across the UK.

Polarised state-of-the-art 3D cameras beamed the action directly to stalls, offering fans that feeling of the Statdium atmosphere and allowing such a close experience so far from Twickenham.

O2 continues to keep its customers in mind by extending the Priority Ticketing Offer to the 3D screenings across England.