International Favourites

Background

O2 announced the arrival of their new International Favourites Bolt On last year.  It gives people in the UK the freedom to call friends and family abroad, without having to worry about the cost of calling from their mobile. 

We have devised a series of typographic 'celebrations' from around the world, shot on location in Mumbai, Warsaw and Sydney.

The campaign ran across TV, press, online, outdoor, retail and direct mail.