Home Broadband

Background

Last year we launched a new £5m animated ATL campaign aimed at directly engaging with UK broadband users.  The Niggles and Narks campaign aims to recognise the frustrations of thousands of broadband users across the UK who struggle with poor customer service, hidden costs and slow connection speeds and highlights what O2 is doing to address them.  The integrated campaign consists of TV, cinema, print, online and direct marketing.

Along with O2 we've developed a series of characters that portray, what consumer research showed are, the niggles of broadband users in the UK.  It brings to life a topic that is often viewed as dull and shows that O2 are determined to champion these issues on behalf of customers and are looking to deliver an end to their concerns.