Origami

Background

Last year we launched our first campaign from VCCP Prague - Origami. 

The campaign focuses on setting internet contracts free, with the insight coming from the fact that Czech customers are used to being tied into long-term contracts.  O2 CZ are now offering customers the flexibility to move if they need to. The concept for the TV ad is all about setting contracts free - paper finally being liberated, we see contracts coming to life.  Printed contracts leave draws, desks and folders where they have been kept and begin a new life of freedom.

For those who don't speak Czech, the voice over is 'With no long term commitment, O2 internet contracts are now set free'.