O2 Coldplay
Background
O2 and Coldplay teamed up ahead of the band’s 2012 stadium tour, with a major campaign promoting Priority Tickets for O2 customers. The campaign ran from 11th November and incorporated TV, Radio, Print and Digital media partnerships, ahead of the tickets going on sale for O2 customers on 16th November 2011.
The campaign was led by a new version of O2’s ‘The Walk’ advert, following Coldplay on their journey from the dressing room to the stage. The advert is the most recent version of ‘The Walk’ which has previously followed a number of artists on their walk to the stage including Gorillaz, Foo Fighters, Jon Bon Jovi and JLS.