Surprisingly Nice

Background

Müller Rice makes the perfect low fat snack. Healthy and tasty, it keeps hunger at bay at any time of the day - this is the central theme for all the creative for Britain's biggest selling chilled pot dessert brand.

TV ads have featured real life Müller Rice consumers talking about why they like Müller Rice, all set against the Nina Simone 'Ain't Got No/I Got Life' soundtrack - now synonymous with Muller advertising.

The campaign kicked off with a nationwide tevelvision advert and print campaign highlighting 'snack o'clock' as the brand looks to enhance current customer engagement, intrigue potential new customers and introduce its new 'mini' range of 95g pots, which are sold in 6 packs.