Motor Sensei
Background
Motors.co.uk launched in 2007 and has quickly grown to become the UK's second most visited used car website behind Auto Trader. To achieve further growth, the business has launched a major new national advertising campaign spanning print, online and event activity. Featuring words of wisdom from a new brand icon - the Motor Sensei.
The Motor Sensei will provide words of motoring wisdom for confused car buyers and will emphasise the values of trust, authority and experience. As part of the campaign, a new motors.co.uk logo has been introduced to run across print and online advertising. To find out more visit www.motors.co.uk
Fact
The site has over 1m visits per month - one buyer in four uses motors.co.uk in their search for their next car.