Loco Toledo's Birthday

Background

VCCP has launched Southen Railway's most ambitious campaign to date, a month-long 26% online discount on Advance and Off-Peak tickets. The month of May madness culminates on 31st May and is being held in honour of Loco Toledo's birthday, Southern's moustachioed Mexican wrestler train enthusiast who fronts all of Southern's advertising.

VCCP have used the campaign to introduce a creative refresh to the approach taken to Southern's advertising. Inspired by traditional Mexican wrestling posters, two new striking executions have been designed to herald the offers available in May.

The month-long campaign includes TV, radio, press, outdoor, online, Spotify, Facebook and direct channels across Southern Railway's core South East region.