One New Change

Background

Last year we launched a brand new ATL campaign for Land Securities to raise awareness of One New Change, the City of London's newest shopping and dining destination.

The One New Change advertising campaign positions One New Change as a unique shopping and dining destination in an area rich in history and heritage. The creative highlights and celebrates the marriage of supreme heritage and supreme modernity: a Jean Nouvel building, destination restaurants, the best of high street fashion and a spectacular roof terrace with stunning views of St. Paul's and the London skyline.

The campaign was driven through press and outdoor and was supported by key media partnerships with The Times, City AM, GQ and Grazia.  The activity was targeted at the 340,000 professionals in the City, the 6.3 million domestic and international tourists who visit the area each year but also at Londoners looking for a different day out.