You can taste we care
Background
Our Jordans re-launch aimed to highlight the care that goes into making every box of delicious Jordans cereal. The charming and distinctive campaign talks of the passion which Jordans have for making great tasting products and their commitment to continuing to source nature-friendly oats. The brand itself was brought about by two brothers; Bill and David set up their business at the back of the Jordans family flour mill in Biggleswade and made their first organic breakfast cereal in 1972. The tone of voice and art direction we developed for our print campaign is matched in the animated TV ad for Country Crisp, which literally shows the care which goes into every box. The campaign has had phenomenal success, increasing UK household penetration of Country Crisp by 50%.
Fact
Not only has the campaign brought about a significant uplift in sales for both Country Crisp and other Jordans variants, it has also been a success with the Great British public. Chris Evans even quoted it on his radio show.
Fact
The Jordans family have been millers since 1855. After seeing the benefits of eating whole foods while travelling through California as a drummer in a rock band during 1969, Bill Jordan brought the idea of eating wholesome, natural foods back to the UK.