Jordans

Background

Last year we re-launched Jordans aiming to highlight the care that goes into making every box of delicious Jordans cereal. The charming and distinctive campaign talked of the passion which Jordans have for making great tasting products and their commitment to continuing to source nature-friendly oats. The campaign was a phenomenal success, increasing UK household penetration of Country Crisp by 50%.

Earlier this year we launched a new TV campaign for Jordans, focusing on the abundance of delicious natural ingredients inside every box of Jordans muesli.  Bill Oddie, the famous bird-spotter, acts as our guide as we zoom through the window on the box to see an animated country scene through binocular vision - the ingredients are brought to life as if they were birds in a nature documentary.

On September 20th our new 'Tongue Twister' TV campaign broke - Bill Oddie energetically turns Frusli fruity ingredients into fun tongue twisters.  The TV ads direct viewers towards FrusliFruityFun.com to participate in a competition on Facebook where they can win a range of fruity themed prizes.  Instead of a traditional online quiz contestants are invited to respond to questions about online video of Bill Oddie's efforts and escapades in the fruitily propped recording studio as he masters the tongue twisters.