As good as our word

Background

Hiscox is a premium insurer operating in a sector with a mixed reputation. Our objective was to emphasize Hiscox’s superiority whilst increasing its appeal. We recognised that Hiscox was a classic conviction brand with a strong set of distinct values based on integrity, honour and trust. These define the very high standards they achieve in every aspect of their business, from the quality of their customer service to the expertise of their cover. The purpose of our first campaign for Hiscox was to make all those strengths as meaningful and compelling to their target audience as possible.

As ‘the insurer with principles’, the campaign idea of ‘As Good As Our Word’ is confident, bold and category challenging; dramatising Hiscox’s many outstanding product claims as the indisputable proof of “our word” - their promise to deliver. Each communication works off a genuine consumer insight about the category and offers a distinctive, opinionated and empathetic point of view.

The campaign is still infancy, but in the toughest commercial market for decades we have seen astonishing initial increases in sales as well as positive brand relevancy scores. In addition to this, there have been massive cost efficiency improvements in PPC and brand searches are up 97% YoY.