Go Loco

Background

Let us introduce Loco Toledo. Loco is a wrestler from a small town in Mexico where he doesn't get to see many trains passing through, now arriving in England he is overjoyed to find the UK has hundreds of trains going here, there and everywhere.

Loco is set to become the face of Southern Railway communications, supporting a number of promotional messages concerning fares, services and routes. His self appointed mission is to get everyone using the train and out exploring the South of England.

The campaign is fully integrated, including radio, outdoor, online display, DM, TV, press and poster. Loco will have a dedicated page at, southernrailway.com and exclusive content is available via his YouTube channel and Facebook page.

Go Loco, Go Southern.