Festive Very

Background

Very.co.uk is the new online department store owned by Shop Direct Group. The festive launch campaign ran in time for Christmas 2009 and is fronted by brand ambassadors, Holly Willoughby and Fearne Cotton who have both designed collections for the brand. The newer Spring 2010 campaign is set in a magical fairy-tale themed world and shows the range of fashion items available.

The campaign is fully integrated and has delivered results exceeding all targets. "Everyone's Shopping" is the endline for the brand and with other exclusive collections such as Glam by Caprice, Peaches (Geldof) for PPQ and Jasmine Guinness as well as being stocked with a full range of homewares, furniture, electricals and more everyone will find something to indulge in.