Sexual Health

Background

This first campaign, Contraception. Worth talking about. has been produced for the Department of Health and the DCSF in order to help young people make more informed decisions about contraception, avoid unwanted pregnancies and look after thier sexual health.

Information can be found on the NHS website. The campaign aims to promote more open and honest discussions about sex, relationships and contraception between 16 - 24 year olds and thier parents. Research has shown that a lack of knowledge, and misinformation, coupled with poor attitudes and communication is currently hindering thier safer sexual behaviour.

Unlike traditional government campaigns this advertising features no people, real or illustrated but continues to replicate a variety of everyday scenarios, such as shopping or sitting in front of the TV.