Come Alive with 5 Alive

Background

Coca Cola GB has brought 5 Alive, the much loved fun, fruit packed, juice drink back to life with an exciting new look and integrated marketing campaign featuring a new TVC, outdoor advertising and digital plan.

The campaign literally brings to life the strapline 'Come Alive with 5 Alive' as viewers see a Dodo brought back to life from extincion by 5 Alive - in a fun, entertaining and spirited way.  All communications direct consumers to www.dancingdodo.com a Facebook page that is the hub of the digital activity.  Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive.  There will also be apps to engage users including 'Dodo your photo' and 'Do you Dodo?' challenging fans to upload videos of their own.

In light of the amazing consumer response to both the 5 Alive TV ad and the energetic track, 5 Alive has created an upbeat and entertaining music video to support the remix.