Texaco

Hector's Road Safety Campaign for Children

The brief was simple. Make Texaco known for children’s road safety. And make a real difference by helping to reduce children's injuries and fatalities on Britain’s roads.

We created a children’s character, Hector, to engage and prompt real behavioural change. In the first year we produced a series of children’s books and we’ve now produced 5 short animated films available on DVD through Texaco forecourts. The films also feature within an interactive website (www.hectorshome.com), which includes a storyboard creator for children to develop their own stories.