Dyson - Testing

At Dyson they put each component of their vacuum cleaners through their paces through vigorous quality control testing. We saw this as a great opportunity to bring to life how reliable a Dyson truly is through a TV and online campaign. To find out more visit www.dyson.co.uk/testing.

Dyson - The Ball

Dyson is a brand led by its own technological conviction – The Ball campaign was no different. The campaign deliberately lacked any embellishment or superlatives often associated with new products. The Ball’s campaign demonstrates the design which provided the product benefit – manoeuvrability. This clean approach clearly highlighted how Dyson stood out from the competition and cut through in a cluttered and specification heavy market.

Dyson - Stowaway

Dyson is known for its innovative technological advancements in the upright vacuum cleaner market, but is less well known for its cylinder range. The Dyson Stowaway campaign was an opportunity to create a real desire for a Dyson cylinder vacuum cleaner.

The strategy focused on Dyson’s core brand attribute of superior cleaning performance, but also emphasised the products’ ‘stowaway’ function.

The creative solution, as with all Dyson work, relentlessly focuses on the product and highlights its strong performance through close up shots, followed by a demonstration of it being put away neatly in a small cupboard to emphasise the storing capabilities.