Dunhill

Christmas Campaign

VCCP has produced a new Christmas campaign for Dunhill. The objective is to establish the Dunhill brand globally and communicate that Dunhill is the only destination for men’s gifts this Christmas.

Longtail Campaign

VCCP produced bold print advertising featuring Dunhill products set around the classic Dunhill 'longtail' logo. This campaign effectively served to re-establish Dunhill as modern and relevant once again; it achieved this through showing pride and confidence in the brand name, and presenting beautiful products in a stylistic graphical setting.

The 2007 extension of this campaign stretches the Dunhill brand iconography, so the 'longtails' themselves become the branding device. The presentation of products has also evolved, so each of these ads presents a product and then heroes a key detail of the product or range; illustrating the extraordinary quality of the Dunhill output, and the fine detailing involved in each product.

Equipping gentlemen since 1893

Alfred Dunhill creates beautiful products, designed to equip the stylish gentleman and his automobile for a life on the open road. The objective of the new campaign is to evolve the brand's appeal to a discerning masculine audience. Creatively the aim is to stand out clearly from the clutter of men's fashion ads, which mostly feature over-styled models that don't appeal to real men.