Partnership

Charles, Adrian, Rooney and Ian never set out to do everything on their own (luckily), but instead grew the VCCP Partnership through a combination of canny acquisitions and steady, organic growth on these shores and internationally. The current combination of Search, Direct, Brand, Design, Communications and Strategy is a pretty devastating lens through which to view and influence most consumer journeys, and new specialisms have been launched like VCCP Blue, ICON and VCCP Health to further aid world domination (well, SW1P, Berlin, Prague and Qatar for now at least).

Culturally, it also helps that the relationships between the individuals running these businesses go back a long way, and they all work in the same building which helps. Apart from SomeOne, who insist on staying in their Hoxton loft. But hey, that’s fine by us.