VCCP welcomes back Michael Lee as Executive Planning Director
14th September 2012
VCCP is delighted to announce that Michael Lee will be joining the agency in November as its Executive Planning Director.
Michael joined AMV as Planning Director in 2010, with strategic responsibilities including two of the agency’s flagship clients, The £40m National Lottery account and the global J&J brand Nicorette. During his time, he masterminded the launch of “Life Changing”, The National Lottery’s acclaimed new masterbrand campaign promoting the impact of their Good Causes activity, and helped Twinings achieve a record market share with their award winning Gets You Back To You campaign.
In his previous 7 year stint at VCCP, Michael rose through the planning department ranks to become Head of Planning in 2008, playing a significant role in the transformation of the department, reworking the agency’s planning methodology.