We are excited to announce we’ve introduced a new offering to the Partnership, VCCP Media
13th July 2012
The new company, VCCP Media, will focus on digital media optimisation and has been developed in response to a rapidly changing media landscape and demand from clients for greater efficiency from their media investments.
The new company builds on the success of the search business, VCCP Search, which launched in 2006 and has grown to become one of the leading search agencies in the UK. Founders Paul Mead and David Midgley will be MD and CTO respectively of the new media company.
Paul Mead, founder of VCCP Media says: “Our starting point is media optimisation rather than media planning and buying. Our technology allows us to know what each touch-point is worth and to act on that data to optimise the media mix accordingly.”
Adrian Coleman, founder of VCCP, says: “VCCP Media is a natural evolution of our search business and the technology platform which has been at the heart of its success”
For more information please visit - www.vccpmedia.com