We’ve launched Conduit which will help clients capitalise on ‘Big Data’
23rd July 2012
We have launched Conduit Marketing, an international consultancy-led business that will help clients take advantage of the increasing number of ‘Big Data’ opportunities available to grow their business.
Positioned as Data Value Architects, Conduit helps clients connect their business strategy with their data and technology strategies; enabling them to use the data they have to run their business better.
Conduit’s founding partners, Peter Worster and Simon Spyer, both joined the VCCP Partnership from Quant Presky Maves 18 months ago. Worster, Strategy Partner, says, “Business has become more complex, with greater pressure on resources, ROI and technology. But the fundamentals remain the same: find more customers, grow their value and keep them longer. At Conduit we define, design and deliver practical solutions that enable clients to use the data they already have to run their business better. Often our approach really helps align Marketing, IT and Finance functions around common goals.”
Spyer, Solutions Partner, adds, “Like traditional architects we work with clients beyond the initial requirements definition and design phases, right through the build and ongoing refinement of data value programmes. This ensures solutions remain focused on their objectives and deliver agreed business benefits. And we are solutions neutral, working with their existing internal team, agencies and outsourced partners.”
Adrian Coleman, VCCP Founding Partner adds “Driving real commercial value from the vast amount of data available is a real challenge for clients that is set to grow. Conduit will help businesses make sense of the opportunities and having this capability within the Partnership is a real asset.”