Last week we launched a tongue-in-cheek campaign for Coors Light ‘The World’s Most Refreshing Beer’™, with Hollywood legend Jean-Claude Van Damme to lead the brands latest TV and online advertising campaign.
The initial 40-second ‘Closest To Cold’ spot is available on YouTube and the newly launched Facebook page, ‘Closest To Cold’ ahead of its July 1st TV debut. Watch out for more JCVD…
VCCP scoop two golds at The Marketing Society Awards
9th June 2011
Both for O2, firstly for Customer Relationship Marketing (Priority) and a special award for Long Term Marketing Excellence. Standard Life also got a commendation for Customer Insight. Well done to the O2 and Standard Life teams and in particular to Tracey and Perkins who authored the papers.
VCCP wins Carling
9th June 2011
A huge effort from across the VCCP Partnership has come to a victorious end and we are thrilled to announce that we have been awarded the Carling account following a 3 way pitch against Y&R and the incumbent BMB