New Jammie Dodgers Campaign Launched

3rd May 2011

VCCP has launched the new TV campaign for Toffee Dodgers!

The new flavour 'Toffee' from the number one kids' biscuit, Jammie Dodgers, went live on the 1st May with TV, online and point of sale.

In the new campaign, the first for over four years, the cheeky spirit of the Dodgers brand is communicated via monkeys which personify each flavour. The puppet characters, who have a Dodger biscuit around their heads, bring some fun to the mundane everyday situations. We meet them in a supermarket, each willing a Mum to choose their respective flavour. In the first TV ad we encounter Jammie and Toffee Monkeys and the new strap line 'Get Stuck In'!