VCCP wins IPA Gold

2nd November 2010

We had a great night at the IPA Effectiveness Awards - winning Gold with our O2 Paper, 'A New Blueprint for Sponsorship' and a super Special Award for Best Media!

Quoted from the judges, "An impressive campaign that was clearly effective.  There is a fantastic new learning about sponsorship and its integration across marketing communiations to be taken from this case, particularly how to use it to drive loyalty for a brand."  This now means O2 have won more Golds than any other commercial brand and are at the top of a Gold ranking!