Amazon UK Search Head joins VCCP

7th June 2010

We're very excited that Kristina Smith, Amazon.com’s UK Head of Search has joined our search team.  

Kristina, who was formerly responsible for both paid and natural search at Amazon UK, will play a central role in the agencies global expansion which includes recent moves into both the US and German markets. She joins the impressive team of people who have joined the agency from senior client side search positions at brands such as Pricerunner, Kelkoo and Lastminute.com.

VCCP Search Guru Paul Mead, said  “We’re incredibly excited about Kristina joining the team at VCCP Search. After 3 years at Amazon she brings an incredible wealth of knowledge and experience to our clients. We will continue to seek out the very best client side search talent. Success in search is a simple formula of the best people and the most advanced technology. That’s the philosophy on which we’ve built the business”

Kristina added “Search marketing is evolving into some really exciting new areas, from social media to biddable display. What excites me about this opportunity is that they are at the forefront of these new developments. To be honest I never expected that I would ever move to an agency role but here the approach and structure is so different that I felt it was a unique opportunity. I think we are at a key point in the history of the search marketing industry and I wanted to be involved in a business that I believe is going to help shape the future of this sector”.