VCCP launches O2 ‘Niggles and Narks’ campaign

21st May 2010

Today O2 launches a brilliant new £5m animated campaign aimed at directly engaging with UK broadband users. The Niggles and Narks campaign aims to recognise the frustrations of thousands of broadband users who struggle with poor customer service, hidden costs and slow connection speeds and highlight what O2 is doing to address them.

O2 have been working with VCCP to develop a series of characters that portray, what consumer research showed are, the niggles of broadband users in the UK. The animated creative has been designed by French illustrators, McBess and Simon. It brings to life a topic that is often viewed as dull and shows that O2 are determined to champion these issues on behalf of customers and are looking to deliver an end to end experience that addresses their concerns.