Hiscox Launch New TV Campaign

25th May 2010

This bank holiday sees the launch Hiscox’s first ever TV sponsorship activity. After several absent years from TV, Sunday will see the return of the Hiscox brand to the screen. Hiscox will be the exclusive sponsor of a bespoke series of programmes collectively known as “Intelligent Thinking on 4”, starting with The Genius of Britain. Other programmes covered in the sponsorship include The Miracle of British Art, and Building The Titanic.The six figure sponsorship deal covers transmissions on Channel 4, More4, TV and PC VOD as well as activation online on C4.com and through events.

This is an exciting time for Hiscox as we move into planning and creative development for 2011 and the new ident films produced have definitely set a new precedence for the work to come. View the films on the Hiscox youtube channel.