Come Alive!

3rd April 2010

The long-awaited new 5 Alive campaign broke this weekend and we're very pleased to say he's already a hit (well, if you believe social media). The brand has relaunched with the 'come alive with 5 Alive' positioning we developed with Coca Cola GB and introduces the 5 Alive dodo (meet him on Facebook too). CCGB Marketing Director Catherine Sleight explained: "We know that consumers have a lot of latent love and awareness for 5 Alive and we wanted to create a campaign that was memorable, entertaining and would appeal to mums."