The bank holiday weekend saw the launch of the second part of Aleksandr's movie trilogy which documents his family history. This installment recalls the epic clash of the meerkats and mongooses in which Aleksandr's Great Grandfather led the meerkats to victory.

 

Those very expert people at The Times have attributed the relative success of the media industry over the past 12 months to none other than Mr Aleksandr Orlov of comparethemeerkat.com. Analysts have described the performance of Chime as "The Year of The Meerkat" but the article reports that the trend has had wider implications across the sector including the likes of WPP. Aleksandr has recieved no thank you card from Sir Martin yet, but we'll keep you posted.

 

Come Alive!

2nd April 2010

The long-awaited new 5 Alive campaign broke this weekend and we're very pleased to say he's already a hit (well, if you believe social media). The brand has relaunched with the 'come alive with 5 Alive' positioning we developed with Coca Cola GB and introduces the 5 Alive dodo (meet him on Facebook too).