New npower Campaign Launches

19th March 2010

Our lovely new campaign for npower focuses on the new smartpower device which enables consumers to keep track of their energy consumption. Produced with Aardman Animations it features Wallace & Gromit up to their usual style of mischief. The campaign is the first to feature the new npower branding and is a fully integrated across all channels.

Kevin Peake, marketing director at npower, commented: “We’re all guilty of being like Wallace and Gromit wasting too much energy in the home, but we want to show that there are ways where we can help our customers save energy and money.  Smartpower electricity monitors are a great tool for customers to quantify how they use energy in the home and Aardman’s Wallace & Gromit really bring this message to life.”