O2 Creates First Ever 3D Sports Spectacular

14th January 2010

O2 will celebrate 100 years of rugby at Twickenham Stadium with live 3D cinema screenings of England’s home RBS 6 Nations games. The screenings, taking place at 40 Odeon and Cineworld cinemas across England, mark the first time a sports event has been broadcast live in 3D in Europe. 

VCCP has worked with O2 to create an exciting campaign starring the England rugby team to support this fantastic intiative . The broadcasts are all a part of O2's Priotiry campaign which gives O2 customers priority treatment at Twickenham as well as at music venues across the UK.