Campaign Launch For Very

2nd November 2009

We're very excited to say that the new Very campaign launched on Sunday. Fronted by Fearne and Holly, this is the first work produced by VCCP for the new online shopping site which replaced Littlewoods Direct earlier this year.

Filmed at Shepperton Studios, by award winning Director David Edwards, the advert will get the public in the festive spirit by showcasing the range of products available to buy this Christmas from Very.co.uk.

On shooting the advert, Holly said: “I really enjoyed filming the advert for Very.co.uk with Fearne, being back at an ice rink was entertaining as always! Luckily this time, we were lovely and warm in our beautiful coats, picking out things to buy this Christmas.” Fearne added: “Designing my own fashion range this year with Very has been fantastic, it’s a great brand to work with as there is so much affordable fashion and you can buy everything from the comfort of your own home. Filming the advert today with Holly has been great fun, it’s going to be a beautiful Christmas TV advert for Very.co.uk.”

Head of Marketing for Very.co.uk, Sarah Bottomley said: “We are thrilled to be working with Holly and Fearne, their clothing ranges have been a fantastic addition to Very.co.uk along with the thousands of other products on offer this Christmas. The advert really captures the magic of the Christmas period and Holly and Fearne give it a fun festive appeal.”