This is Priority

20th October 2009

This is Priority. The latest campaign from O2 reminding their own fanbase they can get get priority tickets up to 48hrs before general release.

Priority has had over half a million customers sign up, not surpising when The O2 has seen immense success in attracting big acts and huge numbers of fans, but the success is not limited and extends itself to the Academy Venues.

This latest ad dramatises what it's like to capture that feeling of a live gig and give an inside look to the exclusive backstage scene. We've featured some of hottest artists at the moment, Florence Welch (of Florence and the Machine), Tinchy Stryder, Pixie Lott, Jonny Borell (of Razorlight), Madness and Tom Jones.

Keep an eye out for a surprise appearance by one of the world's biggest rock acts mid-way through the campaign.