VCCP Appointed as Online Media Buyer for NHS Project

23rd August 2009

VCCP have been awarded the online media planning and buying for 'Step into the NHS' a campaign for NHS Careers. The campaign is targetting male teens and encouraging them to consider a career as in the NHS. Wayne Bickerton, Digital Media MD at VCCP said: “We’ve had a great relationship with NHS Careers in the past and this project is something we are delighted to be involved in again. The campaign is built on a great idea, so our job will be selecting the right communication channels to get that message across. Both media and creative need to play their part in creating an engaging experience that will help to raise awareness of career diversity in the NHS”