Texaco Fuels Future Crystal Palace Stars

10th August 2009

Young Crystal Palace football Stars have been given a boost as the 2009/10 season begins as the Texaco brand’s Star Rewards Crystal Palace Group Loyalty Scheme launches to benefit the Club’s youth development program with the help of VCCP.

We have created the communications for the scheme which includes mailing packs for CPFC season ticket holders & members, joint branded loyalty cards, a website that will give members and insight into what goes on at The Academy and a range of POS for in and around CPFC.

All Eagles supporters are being invited to take part in the scheme which offers fans the opportunity to support Crystal Palace’s Academy simply by filling up at Texaco service stations.  When fans join the scheme they will be given a Crystal Palace branded membership card to use at Texaco service stations.

Every time fans make a purchase and swipe their card they’ll earn Stars which will go into a group kitty. The Club can then convert the Stars into money that’ll go straight into funding the Academy programme, its players and facilities.