Taking Bennetts Viral

5th August 2009

VCCP Blue have helped enhance Bennetts Bike Insurance’s online presence by delivering a fun and entertaining viral called “Oh B******S!!!”. The viral includes a number of clips of ‘motorcycling gone wrong’ all of which are destined to end in disaster. To highlight this the video has been set to the track “If I only had a brain” from The Wizard of Oz. 

Bennetts launched its new advertising campaign in May with the creative message of “Whatever you ride”, which has run across press and online as well as being supported by its recently launched online game, The Bennetts Wheelie Challenge. The viral video is designed around this new creative message, showing a wide range of bikes and riders, and is on the bennetts.co.uk and YouTube.