Southern Trains appoint VCCP for Integrated Re-launch

12th August 2009

We are delighted to announce our appointment by Southern Railways, following a 4 way pitch process. We have been tasked with developing an over-arching creative idea that will re-launch the brand and support a number of campaigns over the coming year. The work will span TV, radio, poster, press, online and direct marketing.

The Go-Ahead PLC owned brand provides train services in South London and connects central London to the South Coast, East and West Sussex, Surrey and parts of Kent and Hampshire. Southern have recently retained their franchise for the network, until 2015.

The new campaign will break in early November 2009.