Sage Appoint VCCP Search

17th August 2009

Sage (UK) Limited, has handed its paid and natural search accounts to VCCP Search without a pitch.

Sage provides business software and services to more than 780,000 businesses in the UK and we're excited about developing search as a key strand of their marketing strategy. We'll be focusing on driving direct response but also looking at paid and natural search in terms of brand reputation management.

Sage Digital Strategy Manager, Peter Wilson said:

"Both myself and Ewan McIntyre, the digital implementation manager felt VCCP Search bought a level of intelligence and analytical ability that would improve our performance in this area.  The benefit of having the founding partners, with years of experience, working directly on the Sage account meant a lot to us.  So far the performance has far outweighed our expectations.