New O2 Money Campaign Launches

20th August 2009

VCCP and O2 have launched a multi million pound integrated campaign for their first personal finance products – the Cash Manager and Load & Go cards. The core campaign idea ‘Your money is in your hands” is brought to life using exciting street magic techniques to demonstrate the product features and benefits. The 40” TV ads are a series of sleight of hand manoeuvres co designed by popular street magician Dynamo.

The O2 Money cards are two completely free pre-paid Visa cards, which will help people better manage their spending money by never going overdrawn and with real-time balance alerts sent to their mobile phones. Created by VCCP, the campaign highlights the benefits of the products with an uplifting creative route that shows customers in control of their money.