New Cheeky Virals For Capri Sun

26th August 2009

Working with students we have created a number of humorous online films for Capri-Sun to extend the ‘alive with juice’ campaign to a wider audience. We've teamed up with teens to make the lo-fi films in order to push the Capri Sun brand outside of its usual comfort zone and engage an online-savvy audience in a relevant and unusual way. Our Creative Director, Steve Vranakis, explained ‘This anti-advertising approach allowed us to create a campaign that literally invites people to get involved and in turn get talked about.’ See the ads here.