New Cheeky Virals For Capri Sun
26th August 2009
Working with students we have created a number of humorous online films for Capri-Sun to extend the ‘alive with juice’ campaign to a wider audience. We've teamed up with teens to make the lo-fi films in order to push the Capri Sun brand outside of its usual comfort zone and engage an online-savvy audience in a relevant and unusual way.
VCCP Appointed as Online Media Buyer for NHS Project
23rd August 2009
VCCP have been awarded the online media planning and buying for 'Step into the NHS' a campaign for NHS Careers. The campaign is targetting male teens and encouraging them to consider a career as in the NHS.
New O2 Money Campaign Launches
20th August 2009
VCCP and O2 have launched a multi million pound integrated campaign for their first personal finance products – the Cash Manager and Load & Go cards. The core campaign idea ‘Your money is in your hands” is brought to life using exciting street magic techniques to demonstrate the product features and benefits. The 40” TV ads are a series of sleight of hand manoeuvres co designed by popular street magician Dynamo.
Sage Appoint VCCP Search
17th August 2009
Sage (UK) Limited, has handed its paid and natural search accounts to VCCP Search without a pitch.
Sage provides business software and services to more than 780,000 businesses in the UK and we're excited about developing search as a key strand of their marketing strategy. We'll be focusing on driving direct response but also looking at paid and natural search in terms of brand reputation management.
Sage Digital Strategy Manager, Peter Wilson said:
Southern Trains appoint VCCP for Integrated Re-launch
12th August 2009
We are delighted to announce our appointment by Southern Railways, following a 4 way pitch process. We have been tasked with developing an over-arching creative idea that will re-launch the brand and support a number of campaigns over the coming year. The work will span TV, radio, poster, press, online and direct marketing.
Texaco Fuels Future Crystal Palace Stars
10th August 2009
Young Crystal Palace football Stars have been given a boost as the 2009/10 season begins as the Texaco brand’s Star Rewards Crystal Palace Group Loyalty Scheme launches to benefit the Club’s youth development program with the help of VCCP.
New TV for Muller Rice
6th August 2009
Since the launch of our new Muller Rice campaign in May, the product has become the biggest selling single pot dessert in the UK. The latest ad once again features a real life couple discussing how much they enjoy Muller Rice as a snack anytime of the day.
VCCP Health Appointed by Merck
6th August 2009
VCCP Health has been appointed by Merck Sharp and Dohme (MSD), the third largest pharmaceutical company in the world, to work on a number of projects to run across Europe.
There are several digital assignments involving some of their leading brands, Singulair (Asthma), Fosavance (Osteoporosis) and Arcoxia (Arthritis) to run in 51 countries.
Taking Bennetts Viral
5th August 2009
VCCP Blue have helped enhance Bennetts Bike Insurance’s online presence by delivering a fun and entertaining viral called “Oh B******S!!!”. The viral includes a number of clips of ‘motorcycling gone wrong’ all of which are destined to end in disaster. To highlight this the video has been set to the track “If I only had a brain” from The Wizard of Oz. More
npower Appoints VCCP
5th August 2009
We're delighted that npower has consolidated it's £15m integrated account, including advertising, digital and direct, into VCCP. It's an excellent opportunity for us as a group and prove that integration is key to our success and way of working.
Kevin Peake, Director of Marketing explained: "Our aim was to find an agency which has everything under one roof and a proven track record in changing market perceptions of differing industries”.