VCCP Blue create new campaign for The Lord's Taveners

22nd July 2009

We have created a new campaign for The Lord’s Taverners that will feature across various media channels this summer, capitalising on the renewed interest in cricket that The Ashes series creates.

The Lord’s Taverners is one of the UK’s leading youth sports and disability charities and the official charity of recreational cricket, and gives around £2.5m every year aimed at disadvantaged young people and those with disabilities

The adverts feature ‘thank you letters’ containing extracts from genuine letters sent to The Lord’s Taverners by young people who have benfitted from the charity’s work. The three executions have already featured online at testmatchextra.com, in national press and out of home at London underground and national rail stations during the Lord’s Ashes Test Match. The campaign will follow The Ashes to Birmingham and Leeds during the Edgbaston and Headingley Test Matches before returing to London for the final Test at The Oval.

 Shona Langridge, Head of Fundraising & Communications at The Lord’s Taverners, said "This campaign marks a major strategic change for The Lord’s Taverners and is part of a much wider marketing review led by our new communications team. We are thrilled to be working with an agency of the stature ofVCCP Blue who have helped reposition and reinvigorate The Lord’s Taverners brand.”