McDonald's Appoints VCCP
6th July 2009
After a 3 month pitch process and a final head-to-head with DDB, McDonald's have announced that we will be looking after their employer branding comm's.
This will mark the first time McDonald’s UK has moved away from a traditional recruitment advertising agency and is a clear indication of the importance the company places on building its reputation as a good employer.
Jez Langhorn, Head of Talent and Education at McDonald’s UK, said; “After what was a very thorough pitch process we are excited to be working with VCCP and are confident they will continue the progressive and eye-catching work that we have already done in the area of employer brand and recruitment.”
He continued: “From start to finish the team impressed us with its professionalism and creativity and we look forward to bringing some of their ideas to life in the near future.”